What we can do for you
Your business can now benefit from highly efficient viral marketing techniques by connecting your product to Facebook. We can create a social network presence, raising awareness of your company's products and services to over 500 million Facebook users. We can combine user information and viral marketing technology to send cost-effective, targetable marketing directly to millions of users. We can link your external website into Facebook, seamlessly...increasing your online presence, and we are able to create bespoke solutions tailor-made to suit your requirements.
To learn more, read on...
Microcosm invite you to "Social Network Enable" your brand, product or website.
We can create a social network presence, raising awareness of your company's products and services to over 400 million Facebook users.
We can combine user information and viral marketing technology to send cost effective, targetable marketing directly to millions of users.
We can link your external website into Facebook seamlessly increasing your online presence.
We are able to create bespoke solutions tailor-made to suit your requirements.
Our team of developers, artists, animators, composers, audio and marketing experts, programmers and writers allow us to bring your company to the Facebook community.
What is Facebook®?
Facebook is the most popular social network on the web, and is the second most trafficked website in the world, just behind Google.
||In September 2009 Facebook surpassed 300 million users worldwide. These users spend a combined total of 8 billion minutes per day using the various features of the social network.
It is the future of community interaction, marketing and business on the web.
What services can we offer you?
There are a wide variety of tools for marketing on Facebook. These can be used individually, or combined for an all-encompassing marketing presence. We offer a scalable service in a selection of packages, covering all areas of Facebook marketing.
Bronze Package: Facebook Pages
The Facebook Page is the entry level to Facebook for your business. A page is a basic profile within Facebook that includes information about your company and products. There is space on the page for a logo and graphics, a company or product description, and an optional area where users can post comments. Features within the Silver package include the following:
* A 'friend' is a Facebook user that your customer has direct contact with.
- Allow users to become 'fans' and promote your page virally to other 'friends'.*
- Uploadable photo and video content.
- Events which enable you to contact your customers with updates, offers, promotions and more.
A 'fan' is someone who likes your application and products on Facebook.
a basic company page
Silver Package: Facebook Connect, connecting to your website and other social platforms
||Frequently a company or product will have an existing web presence which they would like to maintain, whilst at the same time using the viral marketing potential of social networks. For those companies, Facebook Connect is the answer. This package also includes details of lesser packages.
- Integrate elements of Facebook into your existing website.
- Direct link millions of users on Facebook to your site.
- Cross-marketing potential over other social platforms such as MySpace, Twitter etc.
Gold Package: Facebook Applications
A bespoke Facebook Application allows for full immersion of a product into the Facebook community. With Facebook Applications come the opportunity to create a content-rich interactive experience that makes full use of the power of Facebook’s viral and community technologies, delivering the right message to your users and encouraging them to share your content with their friends. This package also includes details of lesser packages.
- Allow users to promote your product to their friends automatically .
- Tailored viral advertising campaigns target your ideal customer demographic for maximum effectiveness.
- Automate scheduled promotions to your customers.
- Link to other media formats such as iPhone, etc.
Many companies now have a product information portal (page) on Facebook. This portal allows a company to keep in touch with their customers via a medium those customers are comfortable with and use every day. A good example of such a portal is one owned by BMW (right), who use a variety of media to communicate information about new products and developments in their executive car range.
Facebook company information portals such as this can incorporate all manner of rich media, including video, pictures, web links and a wide range of interactive and non-interactive customer content.
Note the button at the top the portal that invites users to become a fan of the company or product. Any users doing so will automatically post this news to all of their friends’ home pages on Facebook, thereby inviting them to visit the portal.
The 'become a fan' mechanism is a classic example of viral marketing at work. When a user becomes a fan, this news is posted on their friends' home pages. Each of those friends who then also become a fan automatically posts the same news to each of their friends, and so on. Such viral activity can very quickly reach millions, tens of millions and even hundreds of millions of users.
Small businesses benefit greatly from creating a social network presence
One company that has benefited greatly from Facebook interaction is TravBuddy, a travel community that allows users to post blogs and reviews about travel destinations.
Struggling to grow their user base TravBuddy decided to invest in a Facebook application.
Within 6 months the power of viral marketing had caused their user base to multiply 100-fold, making TravBuddy one of the fastest-growing travel sites on the web.
Their user base now shows:
- 1,000,000 unique visitors/month*
- 7.5m page views/month*
- 1.5m registered members
- 150,000 newsletter subscribers
*Source: Google Analytics
Like what you see but would like to know more?
Then speak to Microcosm today to find out what we can offer your company, and to make your company part of the online social revolution!